- UNESCOMedia Shala
“We must prepare young people for living in a world of powerful images, words and sounds”
Media Shala is a pioneering media literacy platform, nurturing creativity and fundamental skills for
navigating the ever-changing digital landscape.
Mission
To deliver holistic media education that fosters creativity and imparts the fundamental
skills required to
navigate the ever-evolving digital landscape. Media Shala’s mission is to be the beacon
of comprehensive media
literacy, enabling individuals to harness media to meet their unique needs.
Vision
At Media Shala we envision a world where everyone, regardless of their background or
experience, has the
opportunity to unlock their creative potential and thrive in the dynamic realm of media.
Objectives
Through a first of its kind media
curriculum in
schools we prepare future ready youth to become:
A community of creative students who excel at the Art of Storytelling in any
career
they choose to pursueAware, Responsible and Confident youth possessing analytical abilities and
critical
thinking skillsStudents who understand the impact & intricacies of various types of mass
mediaYouth who understand digital strategies & engage in meaningful content
creation
Benefits of Media Literacy
1
Boosts critical thinking by prompting students to question, evaluate, and interpret media messages
2
Mastery of media subtleties enhances students’ creative and persuasive message delivery, refining communication skills
3
Fosters ethical media practices, crucial for responsible content consumption in business contexts
#UCreate
Our curriculum for students of grades 6, 7 & 8 embraces a hands-on learning approach, immersing students
in diverse verticals such as journalism, fact checking, news reporting, blogging, anchoring, podcasting,
filmmaking, photography, graphic design, social media management, video editing to name a few. The
curriculum progresses from foundational knowledge to advanced application and evaluation of media
concepts from grades 6th to 8th.
Knowledge
- Introduction to media terminology, tools, and techniques.
- Understanding the role of media in society and its impact.
- Familiarity with different forms of media content (written, audio, visual).
Comprehension
- Analyzing and interpreting media messages.
- Understanding the principles of effective storytelling in various media formats.
- Recognizing the ethical considerations in media production and consumption.
Application
- Practicing content writing for different media platforms (blogs, articles).
- Developing anchoring skills through practice sessions and feedback.
- Creating podcasts on topics of interest, focusing on scripting, recording, and editing.
- Exploring photography techniques and principles of visual design communication.
Analysis
- Critically evaluating media content for its effectiveness and impact.
- Deconstructing media messages to understand their intended audience & purpose.
- Analyzing the use of visuals & sound in media for storytelling and communication.
Synthesis
- Producing original content across various media formats.
- Creating multimedia projects that integrate content writing, visuals, and audio.
Evaluation
- Reflecting on personal media projects and identifying areas for improvement.
- Providing constructive feedback on peers’ media productions.
- Assessing the impact and effectiveness of media messages on target audiences.
Learning by Doing
By the end of the curriculum, students will have a well-rounded understanding of media production and communication, with the skills to create impactful content across various media platforms.
This is achieved through hands on project work such as:
- Short film production (ideating, scripting, storyboarding, shooting and editing)
- Photography portfolio (mixed genres between nature, portrait and product)
- Stop Motion filmmaking
- Writing Blogs
- Creating Vlogs or short video production
- Art of anchoring & reporting
- Light Painting
- Podcasting (ideating, scripting, recording and editing)
Media Shala Club
Mentored by industry experts, the Media Shala Club program, for handpicked students from grades 9 to 12,
is designed to lead. Articulating #Ucreate in every sense of the hashtag, students gain real-world
experience through internships and expert workshops enabling content creation abilities & skills. They
are trained in videography, photography, live streaming, graphic design & content writing and equipped
to take care of the media & communication needs of their school.
Technology First Infrastructure
To ensure our
students learn in the most advanced & a futuristic technology backed environment, we have brand new
state-of-the-art hub which is equipped with high performance PCs, RTX 2060 graphics cards, Wacom One
tablets, Sony A7S3 cameras, drones, lights and chroma setup – each of this handpicked carefully to
give our students an immersive experience.
The Media Shala
classes take place in these uniquely designed hubs. In addition to lab experiences, we also have
field trips to ensure our students of an experiential journey ahead.
Parents Testimonial
Industry Expert Educators
Our instructors are all media industry experts, some of whom have put in close to 2 decades in leading national &
international media houses and brands. Alongwith exciting projects & field visits, our students also attend
guest talks from time to time either virtually or in physical mode. Promising students get a chance to secure
internships in various capacities with Media Shala’s central excellence team.
Core Team
Media Shala is led by seasoned media professional, Jasmita Oberoi. With over two decades of industry
experience,
Jasmita has played a pivotal role in shaping the growth strategies of numerous national and
international media
powerhouses.
Jasmita Oberoi Chief Creative Officer Media Shala
Swati is a seasoned broadcast media professional with over 18 years of immersive industry experience with leading brands such as NDTV, Times Group and more. Throughout her dynamic career, she has excelled as a Producer, Director, and adept user of graphics as a storytelling medium.
Swati Varma Executive Producer Media Shala
Vivek Tyagi, a Master’s graduate in Film & Video Communication from the National Institute of Design, Ahmedabad, excels in proactive prioritization. His forte? Seamlessly blending design and film production for captivating visual narratives.
Vivek TyagiBrand Strategist & Lead Design Media Shala
Nishi Kumari, Digital Media, AI and Information Literacy facilitator, is working as a Curriculum Manager with Media Shala, Centre for Media and Communication. With experience from working on Digital Media and Information Literacy (DMIL) projects with women and girls in collaboration with UNESCO, she brings in expertise in designing and developing comprehensive and effective curricula for Media Shala.
Nishi KumariCurriculum Manager & Associate Producer
School Educators
Ria Arora
Senior Facilitator Media Shala
Prasan Kapoor
Senior Facilitator Media Shala
Diksha Jaggi
Senior Facilitator Media Shala
Palak Dixit
Facilitator Media Shala
Ria Arora
Senior Facilitator Media Shala
Skills Developed Benefited
- 1
Photography
Students will develop an eye for composition and understand the technical aspects
- 2
Anchoring
Students will gain confidence in public speaking & learn to engage audiences
- 3
Podcasting
Students will learn how to create engaging content for podcasting platforms
- 4
Content Writing
Students will learn to craft compelling narratives, develop their voice Visual Design
- 5
Visual Design Communication
Learn principles of design & its best practices
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